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Did you ever have (or encounter) a Stretch Armstrong Doll when you were young? First manufactured in 1976 by Kenner (the toy company best known for Star Wars action figures), Stretch Armstrong was this beefy jock guy who looked like he had been discovered in a YMCA lost & found. If you pulled on his rubber arms and legs they would just keep extending and extending to an obscene and improbable degree. The toy was made of latex with some otherworldly nightmare jalop inside (the internet tells me it was super refined corn syrup: apparently the toy inventor just went to A&P and bought a bunch of karo and cooked it down).

Anyway Stretch was an awesome toy. I knew this kid who had one and he had this game where he would grab the arms and you would grab the legs and then both children would pull as hard as possible…

then he would let go and Stretch Armstrong would fly into your face like a huge grubby rubber band on steroids causing you (or at least me) to fall over. It was like being molested by a C list wrestler!

I haven’t seen a Stretch in forty years, but for some reason I have been thinking about him (perhaps because he seemed like a lovable character but was secretly a dueling device). I feel like toys are really important to childhood development, but my reminiscences about Stretch Armstrong also make me wonder why this is so. Maybe he taught that we must be flexible to achieve our goals but we must also always remember that we live in an adversarial society (or maybe the lesson is really about the fundamental importance of corn syrup). Are there any toys that pop back into your head after decades?

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