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Every December, Pantone announces its “Color of the Year”. A secret cabal of Illuminati-style color influencers meet up and project aesthetic trends for the coming year. All sorts of fashion houses, paint companies, and consumer goods companies utilize Pantone’s announcements to select the color for their wares, so the choice does reflect in the look of the coming year. By the dark magic of emotional association (and the cunning and/or oracular magic of the color guild), the color of the year often does capture the zeitgeist with disturbing canniness. For example, 2021’s two colors, sunny yellow and depression gray, captured the year’s “best of times/worst of times” dualism wherein the the stock market reached all-time highs and the country was awash in cash and jobs yet huge segments of society felt like the economy was in the doldrums. Oh! Also, the 2021 construction-worker colors predicted the huge new infrastructure bill which is putting backhoes and concrete mixers to work across the continent to build back crumbling bridges and roads.

Here is a list of past colors/years if you want to see how the color augurs have done in other years (or at least read my humorous barbs about their choices (although, secretly, I think they do a pretty fine job of finding pretty colors and mixing things up).

2014 2015 2016 2017 2018 2019 2020 2021

But enough of about the past, let’s gaze into the future! The color of the year for 2022 will be “veri-peri” a mid-tone blue hue which is sliding towards violet. Pantone describes it as “a dynamic periwinkle-blue hue with a vivifying violet-red undertone.” An oil painter would probably say “French ultramarine and flake white with a dash of alizarin crimson and a bit of black”. The more I look at it, the less it seems blue and the more it seems purple. Perhaps it properly sits equidistant between the two. Pantone’s press release says ““Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.” Hmm, it sounds like they are once again trying to hew a middle passage between the red world of reactionary ethno-nationalism and the blue world of fundamental enlightenment values (both sides need consumer goods).

Pantone also claims this color reflects the growing interdependence between the internet and the dull world of, you know, actual reality. Maybe they are trying to expand their chromo-empire from waffle-makers and cocktail dresses into online games and media (this blog already loves you, Pantone!).

As for me, I like all purples–even this somewhat conservative and official-looking violet blue. One of my coworkers said that Veri-Peri looks like a passport from a country where you might not have all of your freedoms but they probably would not just grab you off the street and send you to a re-education camp (a color-description which reveals much about the growing political tensions in our world). I would describe it as the color of dusk in winter: not warm or comforting but beautiful and elegant nonetheless.

What does Veri-Peri predict for the economy and for society? It seems like a cautious color but one with some optimism as well. In our blue/red world Pantone really does favor purple–and other purple years (2014, 2018) haven’t been so bad (although there were some admitted setbacks). I say, if you want to go ahead and buy a bunch of purple turbans and purple flounder art, go ahead: the good times, such as they are, will keep on rolling. Yet, just as winter twilight indicates that you might need to get your act together and find shelter for the cold dark times, there is an anxious edge to veri-peri. Keep your wits about you and don’t be taken in by things you see on the internet: 2022 will present opportunities both for progress and for calamity…

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