You are currently browsing the tag archive for the ‘mascot’ tag.

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Mascots are fascinating. They have many of the biographic features of actual people (or at least of celebrities) glommed together with some of the endearing qualities of animals or natural entities…and yet they are completely ersatz. Teams of marketers, advertising executives, and other suchlike sharkish folk invent mascots as tools to manipulate us for their own ends. The results of this unholy nexus can often result in a bizarre plunge into the uncanny. As an example, let’s look at the deeply disconcerting career of “Mac Tonight” the crooning moon from the late eighties who (which?) attempted to sell McDonald’s to baby boomers as a good option for a dinner restaurant.
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Mac Tonight was made to cash in on 50s music nostalgia among Baby Boomers. He had a human body with a stylized moon head (with an elongated chin and overhanging forehead). A glasses-wearing musician, Mac sat at a piano on a cloud and played a bowdlerized version of “Mack the Knife” in which the original murder-themed lyrics were replaced with lyrics about, um, going to dinner at a fast food restaurant previously targeted mainly at children. Mac’s appearance was meant to distance him from Ronald, Grimace, Hamburgler, et al. and yet he also shared an obvious leitmotif with them. Because of a branding crossover, Mac somehow got tied to Nascar. Yet in 1989, Mac’s career was nipped in the bud by a lawsuit from the estate of Bobby Darin, the original composer of “Mack the Knife.” Although Bobby Darin himself originally took the concept and the music from a Brecht play about a footpad that raped and murdered people, Darin somehow toned down the dark gestic drama into smooth uptempo jazz. His heirs convincingly made this argument to a court and McDonald’s didn’t want to pay royalties.
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This should have been the end of Mac Tonight: he was obviously crafted wrongly from the very beginning (just look at his nightmarish features which evoke some sort of doofy demon from a Fred Savage movie) and yet Mac crawled back from corporate America’s dustbin. In 2007, a white supremacist named “farkle” used an online meme site to relaunch Mac as “Moon Man” a racist figurehead who rapped and danced and gave hate-speeches crafted with that creepy robotic text-to-speech software. In today’s increasingly debased political culture, Moon Man now has a steady gig endorsing the Ku Klux Klan, the president, police brutality, and violence against the LGBT community. He would probably easily win a house seat in Montana if he decided to run (or if he were, you know, real, in any way whatsoever).
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I am a space enthusiast and my middle name is “Mack”. Plus I like McDonald’s and came of age in the 80s, however Mac Tonight has always been distasteful to me (even before his off-brand second career as a goddamned white supremacist icon). Somehow the cartoonish fixed grin does not capture the beauty of the moon or the glamor of the post-war era in my heart. Yet equally obviously, Mac Tonight has something…some element that appeals to all sorts of people. After Mac’s launch “a 1987 survey by Ad Watch found that the number of consumers who recalled McDonald’s advertising before any other doubled from the previous month, and was higher than any company since the New Coke launch in 1985.” Was it Darin’s song? Was it love of astronomy or burgers? Were there elements of his sinister later career already present? I have no idea. Can anybody explain this or is the sheer randomness of this story the true source of Mac’s nocturnal power?
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It is truly spring, and the flowers are bursting into bloom full-force everywhere here in Brooklyn! There is a lot to write about, but alas, my enjoyment of the flowers impinges my ability to talk about them. Therefore, as a stand-in for a meaningful post about aesthetics or botany, here is a gallery of crazy flower-mascot costumes.
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Flower

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They are hilarious and colorful and they speak to the universal love we all share for flowers (and people in silly costumes). Which one would you choose for yourself? I would want to be the sunflower maybe…or the flower turnip? There are a lot of good choices here, frankly. Get ready for some more flower posts soon and get outside and enjoy spring (or uh, autumn in the southern hemisphere…or eternal paradisiacal beauty in the tropics)!

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Today’s news was filled with bluster and foolishness to such an extent that I am just going to disregard it all for the moment and write a throw-away humor post about consumer goods.  Presumably we can work on restoring science, democracy, and art to humankind at some later point when I am less tired from work.

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It has been widely noted that honeybees have been disappearing from the world.  Although this problem was exacerbated by climate change, invasive varroa mites, and disease, the main problem is the overuse of neonicotinoid pesticides, which take a terrible toll on hymenopterans in general and are especially hard on eusocial bees (which extensively rely on elaborate organization, communication, and teamwork).

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This past week, General Mills, the maker of Cheerios decided to cash in on this tragedy, with a marketing campaign in which “BuzzBee” the cartoon bee who is the mascot of HoneyNut Cheerios has likewise gone missing.  The firm is distributing packets of “wildflowers” with their cereal so that children can help out our beleaguered insect friends by planting bee friendly gardens.   It is a bit unclear how wisely or carefully the flowers in the packets were chosen, but I am generally a fan of flower gardening and this sounds like a potentially fun promotion (although I have a suspicion there will be a lot of people who end up disappointed by the “Diving Dolphin” nature of cereal box seeds).

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Although he comes from a rogues’ gallery filled with monsters, addicts, and leprechauns, the Honey Nut Cheerios bee was a fairly amiable cereal mascot: he was sort of good-natured and slightly anxious bee who wanted you to experience “one honey of an O” with his delicious sugary cereal (which really is pretty good).

Yet I tend to regard BuzzBee not as a victim of colony collapse disorder as of poorly thought-out branding.  He seems like he was created by a room full of MBAs without a particularly good grasp of hymenopteran life cycles.  Notably, the honey nut bee was clearly male—even though male honey bees are stingless drones of limited utility to the hive. It seems unlikely that he would ever obtain reproductive success hanging around human kitchens (fertile queens tend to be found and courted in harrowing aerial circumstances), however people also do not tend to use agricultural pesticides in their kitchen, so Buzz most likely did not die of neonicotinoids:  more likely he was a victim of starvation, winter, or possibly a bee-eating predator such as a lizard or a bear.

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And if Buzz did manage to get his act together and find an unfertilized queen, then we will certainly never see him again!  Reproductive consummation proves fatal to drones.

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No doubt, General Mills is hoping to bring Buzz back in the style of Coke Classic with much fanfare and, um, marketing buzz, however, I hope that when they do so, they stop and think about actual bees.  To my mind, a honeybee mascot would be much more powerful if it was a formidable queen bee or, even better, a group of terrifying clone sisters who all speak the same thoughts in the same hive voice.  That would truly be an appropriate image for the group-think world of brand marketing.  Also it would leave an indelible impression on the mind of today’s youth, the same way “Crazy Cravings” scarred a group of children with his disturbing need for Honeycomb.  Crazy Craving taught all of us how giant corporations would like us to be, maybe the fact that GM is so willing to disappear the friendly face of its sugar cereal for a bit of tawdry publicity will remind us afresh of the world they are trying to build.

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OK, I’m not going to sugarcoat it, my idea for today’s blog post did not work out.  I was going to write about Gothic mascots—a perfectly serviceable mashup of two favorite Ferrebeekeeper tags—but, when I got home from work and started researching gothic mascots the pickings turned out to be exceedingly slim—a Simpsons gag (the Montreal vampire), a bunch of troubling Lolita cartoons, and those godawful “Capital One” barbarians who are trying to sell you some sort of credit card (are they even Visigoths? Is “Capital One” even really a real credit card?).  Apparently nobody wants any sort of gothic mascots except for predatory lenders.

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Oh no!–what if Capital One destroys my credit rating for making fun of them? [collapses laughing]

So I ended up looking with increasing desperation at past mascots for anything of any interest and this line of inquiry lead me back to that Simpson’s joke about the Montreal vampire.  Montreal is a francophone city—beautiful and evocative—yet prone to making choices which are different from the market-driven choices of other places.  What was the mascot of the 1976 Montreal Olympics?  And, Bingo! suddenly I had today’s blog post.

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This is Amik the beaver.  Amik means beaver in Algonquin—so this character (which looks like it was designed by somebody who just spilled an entire bottle of India ink) is really named “Beaver the beaver.” Anik appears with a red stripe with the Montreal Games logo on it or sometimes with a pre (?) pride rainbow strip.

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I am making fun of poor Anik because I don’t think beavers lack faces.  Nor are they the unsettling pure black of absolute oblivion.  Maybe I found my Gothic mascot after all—in the most unlikely of places—Montreal, 1976!  I will write a better post tomorrow. In the meantime enjoy the strange juxtaposition of nihilism and naivete which was seventies design.

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The 2016 Olympics are fast approaching and they have the potential to be all too interesting.  The Brazilian government has been mired in a serious executive political crisis.  The Brazilian economy is melting down. There is a crimewave in Rio AND the beautiful tropical city is at the epicenter of the Zika crisis.  Pundits are predicting disaster, but I am still hopeful that Brazil can pull it off.  My cautious optimism stems partly from love of international sports; partly from the desire to see tropical dance spectaculars featuring samba dancers & bizarre floats; and partly from morbid curiosity.

But before we get to the 2016 Summer Olympics there is business to discuss concerning the 2018 Winter Olympics. Ferrebeekeeper tries to stay abreast of mascots because there is larger symbolic meaning in these cartoonish corporate figureheads.  Behold “Soohorang,” the white tiger mascot of the 2018 Winter Olympics to be held in Pyeongchang, South Korea.

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Real tigers are magnificent, stately, adorable, and terrifying–so they make good mascots.  The last Korean Olympics, the Seoul Summer Olympics of 1988 had an orange and black Amur tiger mascot “Hodori” (below) who was pretty endearing. Unfortunately Soohorang is a bit too digitally rendered to look like anything other than the output of a committee and a graphics design team. Hodori

According to the June 2nd press statement at Olympics.org,“In mythology, the white tiger was viewed as a guardian that helped protect the country and its people. The mascot’s colour also evokes its connection to the snow and ice of winter sports.” I guess white tigers are special in Korean and Indian mythology, but in Chinese mythology the white tiger is a monster which symbolically represents the west and death.

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Now that a mascot has been chosen, we can start looking forward to the 2018 winter Olympics in the north of South Korea (somehow the Olympic committee found the one place that is the focus of even more socio-political tension than the Black Sea).  In the mean time the Summer Olympics is fast approaching.  Why not sit back and pour yourself a Cachaça, read about the Brazilian mascot “Vinicius” (pictured at the top of this article, playing on and around a cable car in an unsafe manner) and start preparing for the games.

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Here’s something from the hinterlands…The Fort Wayne Mad Ants are a minor league basketball team (which is evidently a thing) in Fort Wayne, America’s 77th largest city located in Iowa or Texas or Indiana or something.  The Mad Ants have not always had the most glorious record in basketball…but who cares?  Look at their glorious mascot!

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Number 00!

This 90s-looking abomination is appropriately known as “the Mad Ant.”  According to his website, he is 6’1” tall and his favorite food is “anything at your picnic.” I say “he” because that is how he self-identifies on the internet (although male ants should have wings…so I suspect he is really a female drone).

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The Mad Ant is pretty busy rooting for Mad Ants basketball and helping out at local charities, but big parts of his year are fairly empty, so if you want to book him at your party there is a link.

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I was going to show you the new blossom monsters I made to celebrate the annual blooming of the cherry tree in my back garden in Brooklyn, however, when I looked at the date on the calendar, I realized that today (April 25th) is World Penguin Day! Considering the threats faced by our black and white friends down under, I am going to keep the monsters in the hopper for tomorrow and dedicate today’s post to penguins.

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The Mascot for the Lincoln Children’s Zoo

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Anonymous “Off-the-rack” Mascot from China

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by BiorgnSea9. Designed and Created by Jemm3 of Deviant Art

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Theta Phi Alpha’s Penguin

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The Pittsburgh Penguins Mascot

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Now I could write about actual penguins (for their lives are intense and interesting) or I could write about literary penguins, or about penguins in zoos. Yet, it seems to me that some of the most instantly recognizable penguins are mascots and corporate logos. I don’t need to write a natural history treatise on penguins or call your attention to Anatole France in order to make you love penguins.  If you are a good-hearted person, you already love them (if you are a hard-hearted monster who hates our flightless friends, what are you doing here? You need to stop reading and reexamine your life from bottom to top).

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So here is a gallery of penguin logos and mascots for you to enjoy.Linux and Penguin Books are among the more noble corporate entities out there, but there all sorts of other mascot penguins of all sorts.

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I have hundreds of penguin classic books!  I love this logo! But what about the classic cover design?

There are more penguin mascots than you could ever imagine. I have spared you from the thousands upon thousands of designs, costumes, and logos I have found and just put up a few of the highlights.  One thing the World Penguin Day mascot hunt has taught me is that people like penguins more than we even know.  We need to work harder to protect our elegant little feathered friends.   If they start going to be extinct we are going to be shockingly sad.

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Hunter/Jumper (Wayne Ferrebee, 2016, colored pencil and ink)

I don’t know what happened but the drawings in my little book seem to have a country/horsey theme lately.  Above is an equestrian jumping over some weird antiques in the middle of a nebula.

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Provincial (Wayne Ferrebee, 2016, colored pencil and ink)

Here are some down-home characters (maybe corporate mascots?) annoying a hard-working farm woman and a quail.

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The Gate (Wayne Ferrebee, 2016, colored pencil and ink)

This is a vignette sketch of the eminent bar in Park Slope.

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Dawn Horse, Culture Vulture, Doughnut Man, & Princess (Wayne Ferrebee, 2016, Colored Pencil and ink)

I guess this is about unwholesome sugary treats maybe?  Frankly I have no idea–I am as surprised and perplexed as the vulture, however I like the expressions on the animals.  The dawn horse looks so pleased.  They usually look scared.

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Horse Treats (Wayne Ferrebee, 2016, Colored Pencil and Ink)

This horse just looks pleased to be presented with such an array of treats.  I think that gray block is a salt lick. I need to draw more horses.  They are pretty but they are not an easy subject!

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Welcome to goose week on Ferrebeekeeper.  This week we are celebrating our big honking feathery friends with some posts about the place of geese in history, the arts, and in mythology…and in the real world too, where they can be found in oceans, ponds, fields, marshes, or the sky noisily eating everything with their serrated bills and um, redistributing nutrients in leal service to the nitrogen cycle.

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But before we get to all of that, we are going to start with a comic visual post, because, despite the fact that geese are formidable mixed terrain omnivores, I find them somehow hilarious.  Costume makers and cartoonists seem to agree with me. Here is a small gallery of goose ridiculous goose mascots.

Honker the goose and Larry Longspur

Honker the goose and Larry Longspur

Born in 1997, the Canada Goose named Canoose, came to life as Canada's Team Mascot

Born in 1997, the Canada Goose named Canoose, came to life as Canada’s Team Mascot

This beautiful costume realistically evokes the precious moment of birth, as a gosling first pushes from its shell (it is not at all a horrifying mass of cheap cloth and nightmares)

This beautiful costume realistically evokes the precious moment of birth, as a gosling first pushes from its shell (it is not at all a horrifying mass of cheap cloth and nightmares)

Washington College's own "Gus the Goose"

Washington College’s own “Gus the Goose”

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Are we really sure this is a goose?

Are we really sure this is a goose?

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I forgot all about Wawa--a store for petrol and chocolate milk

I forgot all about Wawa–a store for petrol and chocolate milk

Does Mother Goose count?

Does Mother Goose count?

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Argh!  I mean...a vintage mascot head from the eighties...

Argh! I mean…a vintage mascot head from the eighties…

OK, that got a bit strange there at the end, but I think I have illustrated the hold that geese have on our heart (and it reminded me about Mother Goose–the whimsical, mythical all-mother at the center of fairytales).  Get ready! There are more geese on the way…

 

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The 2016 Rio Olympics are on their way and already the mascots for the 2016 games have been presented and named!  Ferrebeekeeper has been falling down at monitoring mascot news—the winning candidates were chosen back in November of 2014 (whipping up PR stories for a sports competition which is years away is a long & delicate art).

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The 2012 Olympics in London featured stupid avant-garde alien blobs Wenlock and Mandeville who were rightly pilloried by everyone (including this blog).  The 2014 Russian Olympics featured a mascot election which Vladimir Putin may have tampered with!  So what did Brazil come up with for the big game?  The nation is beloved for its beaches, beautiful mixed-race populace, and, above all, for the unrivaled biodiversity of the Amazon Basin—where the world’s largest river runs through the planet’s greatest rainforest.  Less admirable features of Brazil include deeply corrupt demagogues, insane crime, irrational love of soccer (which is a sort of agonizingly slow version of hockey), and an underperforming economic sector which has always been 20 years away from greatness.  What cartoon figure appropriately represents these dramatic juxtapositions?

2016 Rio Olympics Mascots

2016 Rio Olympics Mascots

This blog wanted a tropical armored catfish to win. Barring that, we were hoping for a beautiful Amazon riverine creature of some sort—maybe a river dolphin, a giant otter, or even a pretty toucan.  However, the committee which came up with the mascots did not want anything quite so tangible.  Instead they chose two magical animal beings which respectively represent the fauna and flora of Brazil.  Fortunately, the mascots are pretty cute (and they are both painted with a bewitching array of tropical colors).

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The Olympic mascot represents the multitudinous animals of the rainforest and his name is “Vinicius.”  Vinicius is some sort of flying monkey-cat with rainbow colored fur and a prehensile tail.  The Paralympic mascot is a sort of artichoke-looking sentient vegetable named Tom (so I guess he is male too—although, names aside, it is sometimes hard to tell with plants).

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Vinicius’ long sinuous limbs and tail make him admirably suited for illustrating the many different Olympics sports—and I really like pictures of him shooting archery, running, and lifting weights.  Tom seems a bit less suited for athletics, but his winning smile and endearing fronds are appealing in their own right.  I guess I am happy with the choice of Olympics mascots.  They do a fine job representing the world’s fifth most populous country (in so much as cartoon nature spirits can represent a place so large and diverse).  I’m looking forward to seeing more of them (even if I might dream sometimes of what could have been instead).

Proposed 2016 Olympics Mascots--a piranha and anteater!

Proposed 2016 Olympics Mascots–a piranha and anteater!

 

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