You are currently browsing the tag archive for the ‘Happy’ tag.

Untitled.jpg

Happy year of the Earth Dog!  Today marks the beginning of Lunar Year 4715 in the Chinese calendar.  Where did the time go? We have finally worked our way past all of the fire roosters and metal horses to the familiar dog—an exceedingly great animal! According to augury, the coming year will be a very good year, particularly vis a vis financial matters…however, the year will also be enervating and could feature health problems related to stress, exhaustion, and strife (it looks like the augurs have at least been reading the frontpage headlines).

fffwe.jpg

The same Earth element which provides the success of the Earth Dog year will also mean there will be stretches of extreme dullness.  Once again it seems like the oracles can see right into my actual life! Who writes this stuff? Finally, the site I looked at says “postponing and procrastinating are words you will need to remove from your vocabulary during this year.”  Sadly, my vocabulary is very extensive and I am not about to forget THOSE words.  However even for tempestuous & disorganized tigers, the dog year will be a year when projects come to fruition.  The dog year is the eleventh year in the 12 year cycle so it is the beginning of a cycle of rebirth.  We can look forward to that as well…and to some dumplings and fireworks!

downloadvv.jpg

Thanks to my exigent schedule, I can’t really have a dog in New York, but I love them.  Dogs are the first domesticated animal by tens of thousands of years (or maybe much more).  In their wild form, dogs are known as “wolves” and they are one of the apex predators of the Holocene. Wolves and humans are one of the all-time great pairings like Laurel and Hardy, peanut butter and jelly, or water and sodium—two super aggressive hierarchical social predators who just innately get each other (wait, what was Laurel and Hardy about again?). I have been meaning to write about dogs since they are dear to me (and since the converging stories of our two species explains things about living beings). I will do so next week to celebrate the Year of the Dog. For now though  “Gǒu nián dà jí” – Lots of luck for this year of the dog!

20171214_085156_resized

Merry Christmas!  I decorated the house up all beautifully with my tree of life and with all sorts of seasonal lights…but then I couldn’t find my digital camera.  I’m afraid you will have to get through Saturnalia/Yule/Christmas with these somewhat blurry images.  I hope Santa brings you what you want (or Hanukkah Harry…or Saturn…or Mithras).  We’ll do some year-end wrap-up next week, but for right now I am going to drink some egg-nog and draw some festive flatfish!  Happy Holidays from Ferrebeekeeper!

20171215_024228_resized20171215_024356_resized20171223_162015_resized20171223_162045_resized

2015 tree
Best wishes for a Merry Christmas!  I am featuring my Christmas tree again, just in case anyone hasn’t seen it.  Fortunately, I added a lot of new animals like an andrewsarchus, a basilosaurus, an arsinoitherium, and a priapulid worm.  Of course my favorite animal, my little housecat Sepia is there too, at lower left, wondering why I am paying attention to a fake tree instead of playing with her.  It seems like she might also be interested in a second dinner.

The year is wearing down fast and I am going to take a few days to paint and draw and relax, but there are a few more posts left for 2015 and then there will be a whole new thrilling year for blogging.  Having you all as readers is the very best present possible. Let me know if you have any ideas or concerns. Happy holidays!  I wish I could get everyone a miniature donkey, or a flying squid, or a walking catfish, but you will have to settle for more wacky eclectic content…and for my happiest and best wishes and warmest regards now and always.

tree top

Peacock Pheasant1

Peacock Pheasant (Wayne Ferrebee, 2015, mixed media)

The success of my mixed media turkey artwork has led me to make a second cut-out paper bird.  This one is a beautiful peacock pheasant with iridescent tail feathers and with rhinestone “eyes” across his breast.  The real bird which this cutout is based on is the grey peacock pheasant (Polyplectron bicalcaratum) the national bird of Myanmar—a nation clawing its way from horror to democracy.  One of these days I will do a post on the gray peacock pheasant (which is not unlike the beautiful Palawan peacock pheasant, which I already wrote about), however I am going to wait a while.  The actual animal is so gorgeous that it puts my paper cutting to shame….

Study for "The Voyage of Life: Childhood" (Thomas Cole, ca. 1840, oil on canvas)

Study for “The Voyage of Life: Childhood” (Thomas Cole, ca. 1840, oil on canvas)

I have been thinking a great deal about beautiful & meaningful allegorical paintings (indeed, you can go to this gallery of my own art and look at the strange seething world of symbolic paintings I have been creating under “Allegories”).  Here is a very lovely painting from the nineteenth century American master Thomas Cole.  This is a study for “The Voyage of Life: Childhood” the first painting of his magnum opus “The Voyage of Life,” a series of four huge paintings which portray a human life as a river running through the four seasons (I have put the relevant detail from the finished painting at the bottom of this post, but, for reasons unknown, I like the study better)

This is the beginning of life—an angel is launching an infant out of celestial darkness into the world. The little child is frolicking in delight among a fulsome bouquet of spring flowers little aware of the waterfalls, rapids, and sluggish poisonous bends which lie along the great river.  What the painting lacks in symbolic subtly it makes up for with its boundless energy, personality, and immediate glowing exuberance.

Cole was not a pessimist—he viewed life as a dazzling sojourn of pellucid joy.  This is a view which has fallen out of fashion in art (and maybe in larger realms of thought and endeavor), but the jubilant baby in this picture and the tender solicitous angel from suggests that we might want to revisit Cole’s worldview.

Detail from "The Voyage of Life Childhood" (Thomas Cole, 1840, oil on canvas)

Detail from “The Voyage of Life Childhood” (Thomas Cole, 1840, oil on canvas)

"Happy" the Happy Meal (a fully owned, fully licensed creation of McDonald's)

“Happy” the Happy Meal (a fully owned, fully licensed creation of McDonald’s)

Today Ferrebeekeeper abjectly drops all discussion of space exploration, art, literature, zoology, and history in order to concentrate on the biggest trending topic of the day–a disquieting animated character who takes the form of a weird toothy box. What’s the story here? Well, it turns out that, McDonald’s, the globe-spanning fast-food eatery has introduced a new mascot, “Happy” a happy meal box who wants kids to eat their vegetables and yogurt. The internet is awash in jokes about Happy’s lurid color, ambiguous motivations, and his oh-so-human (and oh-so-large) teeth. Mascots have been a subject of great interest to me ever since the black-and-white TV introduced me to the McDonaldland gang when I was a bright nervous child so I feel like we can do better for Happy (well, better than Gawker’s boilerplate jokes at least) and unpackage some of his history.

7046204653_5130c1d697_z

McDonald’s is an American restaurant (actually considering its name & its obsession with cheap beef and potatoes, maybe it’s Irish-American) which began in 1940 in California as a barbecue joint. After the Second World War it changed into a hamburger restaurant and then spread its wings to become the most successful chain restaurant in history. One of the important steps of its evolution into an international corporate hegemon was developing a colorful crew of mascot characters to sell burgers, fries, and, above all, “the McDonald’s brand” to impressionable children (like me!).

The McDonaldland Gang (from a 1973 book cover)

The McDonaldland Gang (from a 1973 book cover)

In the early 1970s, an advertising agency introduced a whole team of mascots collectively known as McDonaldland to the world. The concept was based on the drugged-up fantasy landscape of H.R. Pufnstuf (a surreal puppet show which has cast long delirious shadows over children’s programming ever since it aired). True to the source material, the original cast was a disquieting mélange of weird beings: Mayor McCheese, a corrupt bureaucrat whose head is made of a cheeseburger; Hamburglar, a muttering lunatic thief; and, of course, Ronald McDonald, the dangerous-looking clown prince of the anthropomorphized fast-food landscape.

Grimace

Grimace

Some of the characters were quickly revised. Grimace was originally a villainous purple octopus with a monomaniacal love for milkshakes. Unfortunately early consumer tests determined that children were terrified of the multi-armed abomination. Flummoxed ad-executives were prepared to rework the entire concept, when one perspicacious adman came up with a brainstorm characteristic of the industry. “Let’s just rip his arms off!” he said. So Grimace–whom many people doubtless think of as a mitochondria or a rhizome—is actually an octopus whose arms were amputated by drunken 1970s admen.

"Good-Bye to All That"

“Good-Bye to All That”

The McDonaldland gang hit their heyday in the 1980s, when they were everywhere. Figures were abruptly retired (like poor Captain Cook) or changed, while new ones such as Birdie the breakfast bird made sudden appearances. Yet times change, and contemporary McDonald’s is trying to put McDonaldland behind them. Ronald McDonald has kept his position as a figurehead (much like Mickey Mouse) and the other characters sometimes appear in weathered murals or old playground equipment, but today’s advertising concentrates on pseudo-healthy communities of friends eating together and “lovin’ it”.

mcdonalds im lovin it button

The happy meal, however, continues to attract children with its colorful bag and complimentary toy. It also continues to attract regulators and litigation, so McDonald’s swung into action and created Happy. The animated box started out in the minors—France and Latin America–where he (it?) attained sufficient success to leap to the American market this month.

These forms of Happy never made it out of France: McDonald's does not need two mascot controversies at once

These forms of Happy never made it out of France: McDonald’s does not need two mascot controversies at once

With his loopy eyes, boxy form, and infinite hungry maw, Happy seems like he could almost be a throwback to the McDonaldland era. Yet he is patently a computer animation rather than a human-inhabited puppet. Additionally his putative raison d’être is to convince kids to pursue healthier eating habits. According to McDonald’s own press release:

McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.

That certainly sounds admirable, but adults take one look at Happy and shudder. Moreover his true purpose is obvious to us (after all we have spent a lifetime eating under the golden arches): he is obviously meant to sell McDonald’s products to kids. It’s easy to be cynical about him—but I now look back at the strained look on my parents’ faces as they endured the burglars, killer clowns, evil octopi, and pirates of my youth with new understanding. Corporate mascots are friendly monsters who entice children to buy sundry unnecessary goods and services. Kids should get used to brushing them off as soon as possible. It is fine preparation for adult life when the corporate monsters take off their googly eyes and apply their coercion more directly.

Screen-shot-2012-05-13-at-1.59.09-PM2

Ye Olde Ferrebeekeeper Archives

November 2018
M T W T F S S
« Oct    
 1234
567891011
12131415161718
19202122232425
2627282930