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We are living in a glorious new era of super marketing. Usually the results of this are rather hideous: our livelihoods are hostage to “keyword position metrics” and “analytic toolbars”.  Every day the press is filled with histrionic drivel about threats which are statistically unlikely to hurt us (but which clearly drive hits). Yet there is a silver lining of a sort: in order to keep people’s attention, quotidian phenomena are being lavished with grandiloquent new names (or old poetic names which have been rediscovered and given new prominence).  Speaking of which, don’t forget to check out tonight’s spring equinox super worm moon!

These days, the full moon on each month is given a sobriquet which is reputedly derived from ancient Native American lore. Here is a table of these names:

January: Wolf moon

February: Snow Moon

March: Worm Moon

April: Pink Moon

May: Flower Moon

June: Strawberry Moon

July: Buck Moon

August: Sturgeon Moon

September: Corn Moon

October: Hunter’s Moon

November: Beaver Moon

December: Cold Moon

Now I don’t remember any of this from when I was growing up (although this is possibly because I was playing Pacman rather than hunting migratory elk).  The first time I remember hearing anything like this was in Disney’s “Pocahontas”.  Yet the names have an obvious and evocative allure which speak to ancient annual rhythms.

The “Worm Moon” of March is called that because the ground softens and worms start to appear  (although, come to think of it, the pinkish brown earthworms we all know so well are actually comparatively recent Eurasian invaders), but I like to imagine that it is the WORM moon when Lord Nergal, the God of Pestilence decides whether to winnow the overpopulated Earth.  Or perhaps it is the Wyrm Moon, when dragons come out of their winter eyries in the south and fly off to their accustomed fantasy realms…

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Ahem. At any rate, tonight marks an unusual occasion when the vernal equinox occurs at the same time the moon is full and at its perigee.  This will be the final super moon of 2019 so go outside and enjoy it while you drink traditional spring spirits and discuss beautiful nomenclature.

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