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Today we’re blatantly ripping off some work from one of the Economist’s throw-away graphs.  Here is a somewhat peculiar little chart which shows the correlation between the color of new cars sold and the national mood of Great Britain.  The teal line correlates with the number of voters who are most concerned about the economy while the sea blue line correlates with voters who are most worried about Britain’s relationship with the EU (and/or the “Brexit”).  The real takeaway would seem to be that car color veers back to conservative black when people are anxious or worried about anything.

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I wonder though how the car-color graph would look against a long term graph.  I saw another chart (lost to time and circumstance) which charted the top-selling car color in the United States by decade.  In the seventies people bought brown/orange carr.  In the 80s they bought blue cars.  In the 90s the top color was green, and in the ‘aughts it was silver or white.  Probably in the ghastly teens the top color here has been black too.  I don’t know if this data is true, since I don’t have a methodology (or even a chart).  But it stacks up well against my parents car buying habits: they had a maroon station wagon in the seventies, a navy Jetta in the 80s, a teal pontiac in the nineties, a bronze Subaru in the aughts, and a black volt for the teens (although let’s not talk about the trucks–which were pea-soup, goblin’s gold, almond, dark red, sage green, navy, and deep brown).

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Here in New York, I have noticed that when the market is roaring, men’s dress shirts are pretty colors like french blue, lavender, and salmon, but when the market tanks they become gray, white, and pale blue (this may have stopped being a useful index when men stopped wearing dress shirts–polo shirts tell us nothing).  the larger point is that I suspect a meta-analysis of color would tell us all sorts of things about other indices and statistics…but i wonder whether the color choices come from consumers or if they come from marketers and advertisers who decide that everyone will want black or silver and create inventory accordingly.

 

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