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There is colorful news from the world of fashion and lifestyle!

Every December, Ferrebeekeeper (and everyone else on the planet who writes about color) gets to comment on the Pantone “Color of the Year”, a well-publicized hue which is chosen by a group of fashion mavens and marketing experts to embody our cultural zeitgeist. The Color of the Year welds together the fashionable palette of the day with whatever events happen to be in the news. Thereafter companies, designers, and brands plan the colors for their clothes and goods based around this standard (which is how stores work together to craft lucrative aesthetic trends). You should click this link to see Ferrebeekeeper’s commentary on past colors of past years!

It is a powerful idea…however, this year’s color does not technically exist?

Well, cough…at least it doesn’t exist according to classic Newtonian physics… Longtime Ferrebeekeeper readers will already recognize that this weaselly sort of language applies to the beautiful rich pink color of magenta. And, indeed, the 2023 Color of the Year is “Viva Magenta” (see above). Magenta famously drove Sir Isaac Newton (further) into madness, since it was his favorite color but he could not find it within the prismatic spectrum of visible colors. Only when the great Sir Isaac set up multiple overlapping prismatic rainbows did he realize that magenta is an illusion our mind makes when it sees bright pink and blue at the same place and same time.

Beyond the pure realm of the electromagnetic spectrum, the color of the year embodies other confusing modalities. For example it has long been posited that there is a strong correlation between the economy and the color of the year. Self-important/self-deluded economists no doubt theorize that the former entirely influences the latter and never vice-versa: I am less sure. But even if bear years really do yield subdued colors, this would make “Viva Magenta” an outlier–since 2023 is projected to be a glum year of economic recession (in contrast with the beautiful, joyous, and bright magenta). Once again, the Pantone executives have carefully hedged their prognostications. If you proceed to Pantone’s site to take in this year’s entire palette, you will see that Viva Magenta is surrounded by a disheartening smear of lifeless beige and gray colors.

Back in the nineties I worked in an office with a colleague who dated a Pantone insider from wayyyyy back in the ’80s (when Pantone produced its consumer product palette advice without all of the color-of-the-year hoopla). My colleague’s beau was doing quite well choosing colors…until he chose a brilliant hot pink cerise (do you remember the year when it was everywhere? 1986 maybe?). Unfortunately, the great masters of capitalism regarded that ’80s electric magenta as too bohemian/artistic (and as a possible cause of the 1987 crash). Thereafter Pantone started pushing drab conservative colors for a while (and they chose other people to choose the Pantone colors).

Abstract Painting in Magenta and Red (Frida Kaas) Digital

Will this year’s magenta similarly be the last drop of dramatic color before a new drab era? The cultural critics of the New York Times do not seem to care for “Viva Magenta” much (they seem like the sort of people who would prefer ecru or pearl gray…or just black). Personally, I rather like “Viva Magenta” (which looks like something a 19th century opera-enthusiast would wear). Additionally, I have high hopes that the economy will not sputter out and that society will finally embrace colors (other than monotones, red, blue, and brown). We will see during 2023. At the very least, Viva Magenta is dramatic…in that respect it certainly catches hold of what we already know about the year to come…

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Every December, Pantone announces its “Color of the Year”. A secret cabal of Illuminati-style color influencers meet up and project aesthetic trends for the coming year. All sorts of fashion houses, paint companies, and consumer goods companies utilize Pantone’s announcements to select the color for their wares, so the choice does reflect in the look of the coming year. By the dark magic of emotional association (and the cunning and/or oracular magic of the color guild), the color of the year often does capture the zeitgeist with disturbing canniness. For example, 2021’s two colors, sunny yellow and depression gray, captured the year’s “best of times/worst of times” dualism wherein the the stock market reached all-time highs and the country was awash in cash and jobs yet huge segments of society felt like the economy was in the doldrums. Oh! Also, the 2021 construction-worker colors predicted the huge new infrastructure bill which is putting backhoes and concrete mixers to work across the continent to build back crumbling bridges and roads.

Here is a list of past colors/years if you want to see how the color augurs have done in other years (or at least read my humorous barbs about their choices (although, secretly, I think they do a pretty fine job of finding pretty colors and mixing things up).

2014 2015 2016 2017 2018 2019 2020 2021

But enough of about the past, let’s gaze into the future! The color of the year for 2022 will be “veri-peri” a mid-tone blue hue which is sliding towards violet. Pantone describes it as “a dynamic periwinkle-blue hue with a vivifying violet-red undertone.” An oil painter would probably say “French ultramarine and flake white with a dash of alizarin crimson and a bit of black”. The more I look at it, the less it seems blue and the more it seems purple. Perhaps it properly sits equidistant between the two. Pantone’s press release says ““Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.” Hmm, it sounds like they are once again trying to hew a middle passage between the red world of reactionary ethno-nationalism and the blue world of fundamental enlightenment values (both sides need consumer goods).

Pantone also claims this color reflects the growing interdependence between the internet and the dull world of, you know, actual reality. Maybe they are trying to expand their chromo-empire from waffle-makers and cocktail dresses into online games and media (this blog already loves you, Pantone!).

As for me, I like all purples–even this somewhat conservative and official-looking violet blue. One of my coworkers said that Veri-Peri looks like a passport from a country where you might not have all of your freedoms but they probably would not just grab you off the street and send you to a re-education camp (a color-description which reveals much about the growing political tensions in our world). I would describe it as the color of dusk in winter: not warm or comforting but beautiful and elegant nonetheless.

What does Veri-Peri predict for the economy and for society? It seems like a cautious color but one with some optimism as well. In our blue/red world Pantone really does favor purple–and other purple years (2014, 2018) haven’t been so bad (although there were some admitted setbacks). I say, if you want to go ahead and buy a bunch of purple turbans and purple flounder art, go ahead: the good times, such as they are, will keep on rolling. Yet, just as winter twilight indicates that you might need to get your act together and find shelter for the cold dark times, there is an anxious edge to veri-peri. Keep your wits about you and don’t be taken in by things you see on the internet: 2022 will present opportunities both for progress and for calamity…

“Ultimate Gray” and “Illuminating”

It is mid-December and that means that it is time for Pantone to announce the color of the year for 2021 (on the outside chance that the longed-for new year ever actually arrives).  Through some sort of dark chromomancy, the Pantone high counsel of color wizards usually manages to correctly predict the trends of the coming year with their selections (for 2020 they presciently selected depression-colored blue).  After this epic disaster of a year (when the world was ravaged by a plague and the nation came an electoral inch from re-electing an evil fascist criminal) it is frightening to see what hue the oracles have chosen to represent our shared destiny.

Andddd…to be honest, the outlook does not look so great.  As in 2016, Pantone has cast a vote for transition, change, and uncertainty by naming two colors of the year. However, whereas the colors of 2016 (baby blue and pink) were at least pretty, for 2021 they have chosen the leaden hue of wet concrete and the vivid yellow of “checks cashed” & “liquor” signs.  It looks like driving through South Chicago in 1993! The colors’ proper trade names are “Illuminating” for the bright yellow and “Ultimate Gray” for the dark cold gray.

Good times…

Pantone chooses dull, ugly, neutral colors when they project a downturn and bright, splashy colors when they are predicting boom times.  By choosing both they are throwing up their hands in bafflement (which makes perfect sense, since the world’s economic sages are likewise shrugging and anxiously pulling their collars). The blathering spokespeople who have to spin this stuff into sales copy are talking about “light at the end of the tunnel” and “uplifting, smiley face yellow”, but I think the residents of East Flatbush can recognize down-and-out colors from shared urban experience.

The Colors of the Year for 2020 & 2021…and 2002 there on the letters, I guess

From Ferrebeekeeper’s perspective, there is indeed a hint of better times in these colors.  Bright yellow and wet concrete are not just the colors of the inner city shopping district, they are colors for building!  When you look at a new highway or a new airport, it is all “Illuminating” and “Ultimate Gray”!  Caterpillar paints its bulldozers, backhoes, road-graders, and cement mixers high-vis yellow for safety reasons (speaking of which, a season of safety would be nothing to sneeze at).  Brand new concrete is…the color of wet concrete.  Perhaps the color oracles are indicating that America and the world can indeed move forward, but only if we stop bickering, denying, and doting on cowardly con-artists and start building.

In fact I am writing sarcastically, as fits this publicity stunt non-event, but bright yellow really truly is a beautiful color on a yellow tang, a golden oriole, an autumn cherry tree, Oshun’s dress, or even a good number 2 pencil. All of which is to say: the 2021 color of the year is more of a choose-your-own affair than usual (and we are already talking about colors, any of which take on the meaning you ascribe to them).  Can we work together and dream and plan and rebuild?  Or are we going to spend the year blaming those other people for our problems as we walk down the gray boulevard of broken dreams to cash our sad tiny check before heading into the Dollar General?

Hey! Has anyone checked the Pantone people’s bank accounts to see if they just received a suspiciously large number of crumpled dollar bills?

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Holy Han Blue! It is already time for the color of the year for 2020!  How did it get to be so late?  The color of the year is obviously a Pantone publicity stunt…and yet, in a fashion-market/artworld way, it tracks larger socioeconomic factors.  During boom times the colors are all coral, gold, and claret; when the economy falls into the abyss they become asphalt, storm clouds, and lunar regolith.  This year’s color is a flashing warning signal.  The 2020 color of the year, Classic Blue, is an ancient neutral middle level cobalt blue.  It looks exactly like what a court geomancer would pick to sooth a mad emperor…just before the realm explodes into civil war. Or. in the ugly patter of finance, this color looks like an inverted yield curve just before the sell-off.  It is a deeply conservative color pretending to have some pizzazz (similar to “Blue Iris”, the color of 2008).

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This is one of the results I got trying to image search this color.

It is worthwhile though, to note how the professional flacks at Pantone talk about this depressing reactionary selection.  They speak very carefully to forestall any criticism that it is, well, a depressing reactionary selection.  Although blue has represented melancholia to artists, poets, and designers  for four centuries (or longer), Leatrice Eiseman, the executive director of the Pantone Color Institute, which apparently researches and advises companies on human responses to color said, “I think that’s kind of an older generation reaction.” So Pantone wants you to know that if you dislike the ugly neutral blue which they chose for the coming recession, you are old and out of touch. They also note that this is not a subtle endorsement of the Democratic Party (apparently, like every large business in the country, they enthusiastically endorse and promote the fascist Republican party).

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But politics and economics aside, what do we make of Classic Blue? Blue is not actually the top color on my personal list, but it is good for neutral backgrounds and for blending in. Dark blues like “classic blue” don’t show dirt as badly as some colors.  Classic blue might be good for a daily table cloth or a bathroom mat or a shower curtain.  It would be lovely for a twilight sky around a pleasure garden (although Pantone isn’t marketing it for that, as far as I could tell from their blather).  The real color of 2020 should be chaotic darkness shot through with nauseating flecks of painful brightness, like somebody smashed a sorcerer’s crystal (or like a riot after the teargas).  I recognize that Pantone is hard pressed to choose a perfect color to match that, but, as always they have done as well as possible in trying circumstances.  Any bets yet for the color of the year for 2021?

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Oh wow!  It is that time again: the time that Pantone announces the color of the year for 2019.  As you will recall from years past, Pantone is a corporation taste-makers and of fashion insiders which crafts palates that allow all the world’s different corporate concerns to align their offerings with each other. That way consumers can buy matching outfits and housewares in a given season, but can’t find anything that remotely matches any of it the next.  Pantone’s offering last year (which is to say the 2018 color of the year) was ultraviolet, a lovely mid-range purple with some blue notes.

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Purple is one of my favorite colors…but it seems like the colors are just getting better, because this year features a real winner–“living coral”, a beautiful pinkish red which looks like it is alive.  Not only do I love this color…I might actually BE this color (at least if I get out of a very hot shower, or spill allergens on my delicate flesh).

Pantone usually includes lifestyle blather with its color selections, and this year is no different.  According to their press kit, the pinkish orange is a “reaction to the onslaught of digital technology and social media,” which represents our collective “need for optimism and joyful pursuits [and] authentic and immersive experiences that enable connection and intimacy.”

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That is a lot to load onto a color, but Living Coral fits the bill if any color does.  Looking at it just makes me feel happy…like I really did get out of a hot bath and then found some money lying on the ground (although that scenario sounds less good as I look at it on the page).  You can read what else Pantone has to say about their selection elsewhere, but in addition to being a near-flesh color, “Living Coral” makes me think of axolotls, sunsets, summer melons, and roses.

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This last choice probably makes you scratch your head, but my favorite hybrid tea roses were created by a mad German nurseryman in the mid-sixties and both of his timeless greatest hybrids were this same extraordinary orange pink. One was named “Tropicana” (above) and it was a large showy rose which was (and is) unequaled in looks.  The other (pictured below) was smaller and more delicate but it had the most heavenly aroma, which is why it was known as “Fragrant Cloud.”  It was my grandmother’s favorite rose and I remember it growing all around her house (and appearing in vases within) during the halcyon summers of my youth.

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I poke some fun at Pantone for their florid language and their misfires like “Sand Dollar” (a lifeless ecru from 2006 which did not even have the visual interest of a dead echinoderm), however I think they actually do a good job.  Thanks Pantone for the memories of summers past.  Maybe 2019 will have some of the rosy happiness of “Living Coral) and if anyone sees a shirt that color, I definitely want one (although I think I might have once had one during those same summers of yore.

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And see! I really am kind of that color too, although I am also apparently a sad confused doofus being stalked by a youth pastor with a camera
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Hold everything! Today is the day when Pantone announces their trademarked “Color of the Year” for 2018. To quickly recap, Pantone is a private color-consulting company which helps consumer-facing firms select yearly color palates which work together at the store.  When you go to a mall (kids, this was a large building containing many individual different retail stores) and see that all of the clothes and gadgets are the same colors, Pantone is behind the convergence. They chose a real winner last year—a magnificent mid-tone green that looked like it came straight from the idealized cabbage patches of some fantasy “old country” (but also simultaneously seemed to reference money and environmentalism).  Can this year continue the trend or will we face another perplexing chicken-liver year (or the wishy-washy dichotomy of election year 2016 when we were presented with two opposite gendered tones)?  Without further ado, the Pantone Color of 2018 is…“Ultra violet” a bold rich purple! (maybe you already guessed based on the bar of pure purple above).

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I love this color.  Purple is one of my favorite colors (it might be my favorite) and this tone evokes the best things about purple!  It reminds me of a medieval king’s tunic or a spooky Queen Anne house in a Halloween poster.  Kudos to Pantone for the solid choice.  We will say nothing of Grimace and the shadow his amorphous purple form has cast over a generation of culture mavens and style moguls.

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For its part, Pantone seems to be making a quiet and uncontroversial political statement with its selection. The executive director of the Pantone color institute spells this out in her pronouncement: “It’s also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”  The company’s literature further emphasizes purple’s mystical and cosmic connotations…and how dear it was to beloved yet lost entertainment icons like David Bowie and Prince.

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Pantone also claims that “ultraviolet” evokes an idealized future (which makes me wonder if they have read “A Clockwork Orange”).  Maybe they are subconsciously projecting the preferences of a highly networked consulting company of global influence since  Ultraviolet is a purple which definitely leans towards blue. It’s fun to reminisce about all of the beloved icons and styles from the past and to make metaphors out of color, yet the colors of the year really do reflect larger patterns and trends. When the economy is doing well, Pantone executives and art-directors feel free to choose more bold and colorful choices.  These become increasingly extravagant until a recession comes along—when they all get reset to monotones, dust-colors, and similarly basic palate choices.  Ultraviolet is clearly leaning towards the more flamboyant side (I seem to recall a similar dot-com purlple back in the nineties just before the bubble burst.  This bold purple reminds us to look towards a brighter future and to enjoy the sugar rush, but it makes me wonder if there aren’t some grays and beiges in the immediate future.

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Drop everything: Pantone has just announced the color of the year for 2017!  Although the “color of the year” is nakedly a publicity ploy by Pantone (a New Jersey branding corporation), it is also relevant since large groups of industries work together to put the color everywhere in clothing and consumer goods.  Additionally the color of the year really does represent the zeitgeist of an era (if not through mystical aesthetic convergence, at least through talking and writing about it). I had some reservations about the color of the year last year (the only year with a dual winner: cool pink and gray blue), yet the contrasting/complimenting nature of the shades ended up representing the divisive political, gender, and class battles of 2016 perfectly while still evoking the lost conformity of the 1950s. Maybe it is better not to speak of the bleeding liver color of 2015, which was suited only for haruspices and die-hard Charles Bronson enthusiasts.

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Marsala (Color of the Year 2015)

This year’s color is back to being a single shade—a mid-tone cabbage green named “greenery”. Yellowish greens are among my favorite colors (or maybe they are my favorite colors) so I love greenery.  I think it is magnificent, and any devoted readers who want to express their affection for Ferrebeekeeper should feel free to send me shirts, cement mixers, or three-wheel mini cars of the verdant pastel hue.

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The Executive Director of the Pantone Color Institute (snicker) writes  “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

I personally do not feel especially optimistic for 2017: I believe the nation is headed off in a profoundly wrong direction, and, additionally, nothing particularly good is happening in my personal life.  But how do we learn other than through terrible mistakes? (well…aside from, you know reading and thinking, and nobody in America is likely to do those things).  Plus you never know, maybe popular culture will seize on flounders or eclectic zoology/history/aesthetic blogs as the flavor of the year for 2017. We need to keep an open mind and be ready to seize on opportunities.

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Populists and fascists generally push policies which create a “sugar rush” of short term economic euphoria and froth crony capitalism (before state intervention, protectionism, and price fixing set in and create economic death spirals). Perhaps greenery–which, now that I look at it, is also the color of money—will represent this short lived false dawn. When the real slump arrives and recession and scandals shake the nation, Pantone can choose some different colors. Spray-tan orange, blood red, concrete gray, or gold and black .

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In the meantime let’s enjoy Greenery: a color which I really do uncritically love.  I think this shade would be perfect for room painting and some craft projects. Maybe I will make some yellow-green flounder drawings too.  Above all I plan to see lots of Greenery in the garden (which I also plan to write about more).  Also, the color of the year announcement kicks off the end-of-the-year holiday season, so I will put up some festive posts while we enjoy eggnog and ornaments and remember the tulip bulbs in the ground, waiting to burst forth come spring.

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Once again it is time to talk about contemporary color trends! I am of course talking about Pantone’s “Color of the Year” proclamation, a transparent (yet important) marketing event in which the great taste-makers announce the dominant color palette for next year’s clothes and consumer goods. Last year, Ferrebeekeeper was quick off the mark to comment on “Marsala” an attractive 1970’s chicken-liver color. The color for 2016 was announced only yesterday. Thanks to our sharp-eyed friend, Beatrix, for pointing out that the pronouncement had been made throughout the land! [Thanks also to Beatrix for noticing that my blue gray bird art is ahead of the fashion curve…at least in terms of color]

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This year Pantone is taking two bites of the great pastel ice cream cone by announcing an unprecedented TWO colors: “Rose Quartz” and “Serenity” a pale grayish pink and a pale grayish blue. This pink/blue dichotomy seems deliberately gendered, and, despite Pantone’s strident assurances that such is not the case, one instantly intuits that Rose Quartz was too “feminine” and Serenity was too bland to escape from committee on their own.

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Naturally, Pantone explains the choices differently. The Wall Street Journal reported on the spin coming from company:

“We wanted compassion, which today a lot of people are looking for,” [Leatrice] Eiseman says. Pantone’s news release describes the colors as “inducing feelings of stability, constancy, comfort and relaxation,” and argues that they “create balance in a chaotic world.”

Pantone also emphasized how ideal the colors are for wearable technology…although since that sort of equipment has not really made it off of the battlefield and on to main street, I have some doubts (unless the armed forces are changing their color palette too).

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To my eye, the colors have some pizzazz–so long as they are next to each other. As a team they evoke the blue and pink combination which Western painters have long used for the Virgin Mary, but somewhat less vibrant and more conservative–like a Fra Angelica painting which has faded and needs a hand from professional art-restorers.

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Adoration of the Magi (Fra Angelica, 1434, tempera on panel)

Pantone walks a fine line between choosing colors which are too bold and colors which are too dull.  There is a quick test for this: would McCarthy throw you in prison for wearing a shirt that color? This year the answer is “probably not.” It is an ominous answer. Years with vibrant colors tend to be good years (economically speaking) whereas years with button-down 50s colors underperform…or worse! Indeed “Serenity” bares an ominous trace of 2008’s beautiful “Blue Iris.” However economists rightly note that the Pantone benchmark is not necessarily born out by broader financial metrics and, indeed, seems like something I made up right now on the spot so I would have something controversial and noteworthy to write about.

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Only time will tell, but I for one am pulling all of my money out the markets…or I would if I had any money…Sadly I lost my “Blue Iris” shirt in 2008 and never got it back. If the “Color of the Year” is to be believed, 2015 was the froth and 2016 will be the harrowing.

 

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Drop everything!  Pantone (a private corporation which specializes in standardizing color palettes for different industries and companies) has announced the color of the year for 2015.  The special color for the new year is…Marsala, a deep dark red named after Marsala, the fortified Italian wine which in turn is named after the port of Marsala.  I guess I was really on top of trends when I blogged about burgundy a couple of weeks ago, since burgundy is a similar color with a similar provenance (although burgundy is a purer—and prettier– dark red which lacks the earthy brown notes of Marsala).

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According to Pantone’s fulsome press statement, Marsala is a perfect color for…well everything:  “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness…This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

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Other self-proclaimed culture-makers and arbiters of taste are less satisfied with the hue.  NYmag.com felt the tone evoked Olive Garden (a mid-range restaurant franchise which makes coastal elites shudder and drop their caviar spoons) and…um…feminine sanitary goods.  The Atlantic talked about fraternity bathrooms, 70’s institutional carpet, and mystery meat with plenty of offal mixed in.  Clearly Marsala inspires strong visceral feelings (ha) and synesthesia, even if it does not necessarily make everyone want a new Marsala Maserati.

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I was a big fan of last year’s color “radiant orchid” which was a lovely mid-tone pinkish purple (for the record, tastemakers liked radiant orchid too and thought it betokened “economic recovery”).  I think burgundy is prettier than Marsala (which I would probably call “brick”), but the 2015 color evokes garden paths, bound books, farm equipment, trilliums, and, yes, delicious chicken liver, so I like it well enough.  It seems like my family even had a Marsala-colored Chevy station wagon when I was growing up in the late seventies.  I doubt I will be buying an all Marsala wardrobe or a Marsala blender, but the color is very pretty…for some things.  And, as ever, if you despise Marsala (or if its Olive Garden notes cause the stock market to crash) there will be a completely new corporate-chosen color of the year in 2016.

You would not believe how hot the back seat of this thing could get...

As an aside, you would not believe how hot the back seat of this thing could get…

free-photo-purple-orchid-523No doubt you have noticed how different clothing stores have the same color palette for their wares.  If you walk from Banana Republic to Uniqlo to Armani Exchange, you will see remarkably different garments at wildly different prices…and yet the colors are all the same (and the opposing colors suit each other beautifully).  The effect even stretches to kitchen and home goods stores: so if you are particularly obsessed you can probably match your underwear, your blender, and your divan—as long as you buy them in the same year (and also assuming you buy divans). The reason for this phenomenon is that every year the mughals of fashion, trendiness, and color itself get together and proclaim a color palette for the year.

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In practice, international corporations tend to defer to Pantone, a company based in New Jersey for this palette.  Every year Pantone (allegedly) convenes a secret quorum of fashionistas, artists, Illuminati, scientists, sorcerers, and what not in an unknown European capital to choose the color which most accurately expresses the zeitgeist of all human endeavor for a year. [When I was imprisoned in the legal industry, a strange coworker who was really “in the scene” during the eighties confided that what all this really means is that a gay man with a sharp eye chooses the palette, Pantone reviews it, and everyone else gets told what colors to use.  This sounds quite plausible, but I have no way of verifying the truth of the allegation.  Pantone has grown much savvier at marketing nonsense since the eighties…as indeed has everyone except for me, alas].

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Anyway, the official color of the year of 2014 is [insert royal fanfare with horns] “Radiant Orchid” an extremely pretty mid-tone purple/lavender.  To celebrate, I have illustrated this article with radiant orchid pictures (at least to such an extent my computer’s ever changing screen and my own eyes can replicate the hue).  Undoubtedly the other colors you see at shops this year will all perfectly match radiant orchid. Pantone announces the color of the year for free, but if you would like to see the associated palette you will have to order the proprietary information from Pantone View.

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As you can probably tell from the tone of this post, I feel that “the color of the year” is a bit silly (not radiant orchid, which I find very fetching, but the concept itself), yet I do like the idea of a unified palette and I like the fact that favorite colors change with the era in accordance to a larger consensus of human taste.   Perhaps someday we will all smile with bittersweet nostalgia as we think back on 2014 with its mild lavender in the same way that my parents talk about mustard and avocado or my grandparents talk about baby blue.  In the meantime, if purple is your thing you should feel happy, and if not you should start pulling strings right now to influence the mystery color of 2015.

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