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There is colorful news from the world of fashion and lifestyle!

Every December, Ferrebeekeeper (and everyone else on the planet who writes about color) gets to comment on the Pantone “Color of the Year”, a well-publicized hue which is chosen by a group of fashion mavens and marketing experts to embody our cultural zeitgeist. The Color of the Year welds together the fashionable palette of the day with whatever events happen to be in the news. Thereafter companies, designers, and brands plan the colors for their clothes and goods based around this standard (which is how stores work together to craft lucrative aesthetic trends). You should click this link to see Ferrebeekeeper’s commentary on past colors of past years!

It is a powerful idea…however, this year’s color does not technically exist?

Well, cough…at least it doesn’t exist according to classic Newtonian physics… Longtime Ferrebeekeeper readers will already recognize that this weaselly sort of language applies to the beautiful rich pink color of magenta. And, indeed, the 2023 Color of the Year is “Viva Magenta” (see above). Magenta famously drove Sir Isaac Newton (further) into madness, since it was his favorite color but he could not find it within the prismatic spectrum of visible colors. Only when the great Sir Isaac set up multiple overlapping prismatic rainbows did he realize that magenta is an illusion our mind makes when it sees bright pink and blue at the same place and same time.

Beyond the pure realm of the electromagnetic spectrum, the color of the year embodies other confusing modalities. For example it has long been posited that there is a strong correlation between the economy and the color of the year. Self-important/self-deluded economists no doubt theorize that the former entirely influences the latter and never vice-versa: I am less sure. But even if bear years really do yield subdued colors, this would make “Viva Magenta” an outlier–since 2023 is projected to be a glum year of economic recession (in contrast with the beautiful, joyous, and bright magenta). Once again, the Pantone executives have carefully hedged their prognostications. If you proceed to Pantone’s site to take in this year’s entire palette, you will see that Viva Magenta is surrounded by a disheartening smear of lifeless beige and gray colors.

Back in the nineties I worked in an office with a colleague who dated a Pantone insider from wayyyyy back in the ’80s (when Pantone produced its consumer product palette advice without all of the color-of-the-year hoopla). My colleague’s beau was doing quite well choosing colors…until he chose a brilliant hot pink cerise (do you remember the year when it was everywhere? 1986 maybe?). Unfortunately, the great masters of capitalism regarded that ’80s electric magenta as too bohemian/artistic (and as a possible cause of the 1987 crash). Thereafter Pantone started pushing drab conservative colors for a while (and they chose other people to choose the Pantone colors).

Abstract Painting in Magenta and Red (Frida Kaas) Digital

Will this year’s magenta similarly be the last drop of dramatic color before a new drab era? The cultural critics of the New York Times do not seem to care for “Viva Magenta” much (they seem like the sort of people who would prefer ecru or pearl gray…or just black). Personally, I rather like “Viva Magenta” (which looks like something a 19th century opera-enthusiast would wear). Additionally, I have high hopes that the economy will not sputter out and that society will finally embrace colors (other than monotones, red, blue, and brown). We will see during 2023. At the very least, Viva Magenta is dramatic…in that respect it certainly catches hold of what we already know about the year to come…

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