Ferrebeekeeper used to address American politics sometimes, but I got so disgusted by the deadlock and regulatory capture in the current iteration that I stopped. However it’s already 2016 and it’s going to be a looooooong year (it’s already been long, and we are not even out of January). I am going to have to go back to writing about politics, not because I have stopped being disgusted, but because I am now also afraid and angry.
The big new topic of politics in this cycle, of course, is Trump. Although Donald Trump is a narcissistic plutocrat with fascist tendencies who wishes to steer America (and maybe humanity) towards disaster, he is a godsend for writers, because anything written about him garners views. In the 50s horror film “The Blob” everything that people do to fight the all-consuming blob from outer space just makes it stronger and bigger. So too is the media’s relationship with Trump. When people write polemics against him or describe his appalling views or ridiculous history it just makes him stronger. More people click on it, which means more people must keep writing about it…and so on. Plus, every writer or producer wants the hits associated with Trump articles, even if focusing on him gives him more of the attention he craves.
I have solved this moral quandary by not writing about Trump…so far. I care about views a lot, but, in the end, this site is not about making money or garnering fame. Yet, the Blob has started to cover the horizon for me too. I assumed that the Trump feedback bubble would break before the primaries started in earnest. That has not happened.
It is a real problem, Cruz, while fully as despicable as Trump, is unable to pivot to the middle the same way (Trump has no shame: if he wins the Republican primary, he will just start saying whatever he thinks the greatest number of all voters want to hear). I think it is time to stop thinking of the Donald as a joke and to treat him as the dark manipulative artist he is.
Behind all of this is a bigger social problem: the idea that shock, bluster, and naked attention-seeking outweigh meaning, hard-work, and thoughtful analysis is not new. The art world fell prey to Trumps decades ago and has never escaped (although we call such men Andy Warhol, Damien Hirst, and Jeff Koons). Once a culture enters a realm where shock and celebrity are the only currency, it becomes perilously difficult to return to meaningful themes. The feedback loop means that only a bigger shock or a more flagrant celebrity will be picked up by the media (they are already half-bankrupt and cannot afford to concentrate on anything else).
The Celebrity Apprentice
Art and politics are not so very far apart. They are both about manipulating groups of people with symbols. The crowds of people who sniff at the empty ugly game which art has become need to wake up. Contemporary art is not irrelevant: it is still a dark mirror for what is happening in society as a whole…and if the art world is nothing but vast sums of money, and shock-value pieces with no beauty, it should be seen as a warning that the Trumps are coming everywhere else.
Of course, I don’t really think that Trump will actually win anything…not this time. But just being forced to contend with his style is going to usher in a new era unless we stop it. And the only way to prevent this is to ignore him. So don’t read this post—and don’t read any other essays about Trump or his ilk either (stop reading about stupid Andy Warhol and Jeff Koons for that matter). Viewers (and voters) can only win if we stop paying attention to these frauds. Beauty is still in the eye of the beholder, not the hand of the artist. Meaning comes from the crowd’s attention not the mouth of the demagogue. So let’s all just look elsewhere before things get spoiled….although if we fail at that maybe I’ll at least get a bunch of hits for finally writing about goddamned Trump…