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I love to bicycle! It is the perfect way to get around. Bicycling is fast, environmentally friendly, cheap, and good for you. From the saddle you can see nature and society up close with an intensity which hermetically sealed up car drivers will never know as they vroom past. And this brings us to the one problem with bicycling. I live in America, where laws, culture, and geography conspire to put everyone behind the wheel of a car. Traveling around by means of a giant steel death chariot driven by explosions is a crazy basis for society (the toxic explosive benzene is refined from the fossil leftovers of long-dead ecosystems!). Unless one is a tradesman or lives deep in the country, a car is just a giant lethal status symbol useful only for impressing shallow people and crushing good-hearted bicyclists and pedestrians. It makes one yearn for Europe, where drivers actually get in trouble for hitting bicyclists with their automobiles (in America, whenever you kill someone with your car the authorities give you a high-five and a sparkly sticker—if you collect five you get a free cheeseburger).
But today’s post is not really about bicycles or national transportation policy. I have no strong opinions about the abject idiocy of our slavish reliance on evil automobiles. Today’s post is instead about bicycle color! This is “celeste” a pale greenish turquoise color which is instantly identifiable with Bianchi bicycles. Pale greens are among my favorite colors, and celeste is particularly pretty (although, over time, the exact shade has varied according to taste and manufacturing circumstance).
Most trade colors have a story or myth associated with them and celeste is no exception. In fact there are three stories of how it came into being. The name itself (Italian for “celestial”) evokes crystal clear Mediterranean skies. The first story of “celeste” is that it is the color of the skies above Milan. I have never been to Milan, but I find it hard to believe the sky there is quite so green! The second (and best) story is that Edoardo Bianchi built a bicycle for a queen with pale green eyes and he became so enthralled with the color that he subsequently painted all of his bicycles that color. As with the sky story this tale requires a certain suspension of disbelief. I have never met a queen (or any other human being) with mint color eyes! But Eduardo lived in a different time and clearly had a closer relationship with royalty than I do.
The final story is the most believable but least poetic. Early on in the history of Bianchi bikes, they had some green paint and lots of white paint and they mixed them together to paint all of their bicycles the same color. That is certainly a story that anyone who has ever painted something can easily believe!
Personally I think celeste green was an aesthetic choice from the start. It is an extremely attractive and distinctive color. My only complaint with it is that I have never been able to afford a vintage Bianchi bike!