Protesilaus is a figure from Greek mythology. As one of the suitors of Helen of Troy, he was party to the binding alliance between Greek warrior-kings which pulled them all into the Trojan War when she was stolen by Paris. Protesilaus was a king in Thessaly (long a rumored haunt of wild magic, and sorcery run amuck). He brought forty ships full of warriors to the campaign…but there was a problem which nearly foundered the entire Greek effort before it even got started: a dark prophecy stated that the first Greek warrior to leave the boats would also be the first Greek warrior to die in the war. When the war fleet reached the beaches of Troy, nobody wanted to set foot upon Trojan land and incur the prophesied doom. So all the fearless warriors set quaking in their boats.
Finally, Protesilaus had enough of this pusillanimous behavior and he leaped to shore (even though he was newly married and had much to live for). Sure enough, in accordance with binding laws of war narrative, he was killed by the Trojan hero Hector during the first foray of the war—and the prophecy was thus fulfilled (although it should be noted that Protesilaus killed four men before dying at the hands of the greatest Trojan hero—so he went down as a fighter).
When his widow Laodamia heard about this, she went mad with grief. Since the two were newlyweds when the war broke out, their love was in its first flower and burned hot and wild. The Gods admired the bravery of Protesilaus and they took pity on his distraught widow. For half an hour, the hero was allowed to return from the underworld to the mortal world to give a more thorough farewell to his wife. Unfortunately (but perhaps not surprisingly) Protesilaus’ brief return from death—followed by a permanent return to the land of the dead–unhinged Laodamia completely. She commissioned a beautiful lifelike sculpture of her dead husband and proceeded to treat it as though it were him.
Her father, baffled as to how to proceed in the face of these terrible happenings, decided to destroy the statue by casting it into a raging fire, but Laodamia could not be parted from her husband a third time and she leapt into the blaze and was burned away. His traumatized subjects built a lavish tomb for him and nymphs planted elms upon it. According to the poetry of antiquity, these trees grew to be the tallest in the world, yet when their tops were high enough to come into eyesight of Troy, the leaves died back and withered away (for the bitterness and sorrow of the dead hero remained even when he and his wife were gone).
In the business world it is considered terrible to be the first person to do something truly bold and new. Business leaders pay lip-service to innovators, but, in truth, business schools teach that ideas should be tried out by others first. Wang got nowhere, while the wily Steve Jobs took the best parts of his ideas and made an empire. There is a race to be second. The world’s leaders know not to be brave, but to be sly and calculating. This is prudent counsel (and has been so since before there were stories of the Trojan War), but I wonder if the world might not have more innovation and invention, if the first movers were not punished so brutally.