Right now autumn colors are just hitting their brilliant peak in Brooklyn. Today, while I was running an errand, I saw a tree which had turned a perfect combination of bright orange, rich pink, and crimson. Unfortunately, I don’t have a photo of the lovely tree (since I didn’t have my camera phone on me) but the color of its leaves was sublime. I ran home to look at the big list of color names to find this exquisite otherworldly hue—which seemed like it came from some paradise or celestial realm—and I was appalled when I discovered the name was “outrageous orange.”
The mystery to why the name was so jejune was promptly solved when I looked over at the source of the name: “outrageous orange” was a name conceived by Crayola in 1972. Crayola crayons are magnificent products, but they are marketed to children. The silly alliteration and facile name are thus explained. In fact, the color was renamed “ultra orange” in 1990 (which hardly seems like an improvement).
Whatever the name, the color is exquisite, and perfectly evokes sunsets, autumn leaves, and slowly cooling magma. We need more words for beautiful bright orange tones other than “orange” but I’m not sure I am going to go around talking about “outrageous orange.”