Ferrebeekeeper is quickly coming up on its 1000th post (this one, which you are reading is the 990th). Before we get to the thousandth post, we’re going to have a special top ten countdown to look back at some of the highlights of all the topics we have covered so far. Then I’ll write something really super special for the millennial post! After that, it will be Halloween-time, which always features some of our best material…so it’s going to be a great autumn! However, before we get to these thrilling special events and celebrations, I wanted to address some of the issues raised by this blog and also ask the readers a few questions.
Most importantly, what is the purpose of this blog…or any blog? I actually started writing Ferrebeekeeper merely because a friend set it up for me. Also my blog-hero Andreas Kluth (who has seemingly stopped writing his blog, now that his book is published) recommended blogging as a way to organize one’s thoughts, feelings, and creative impulses. Ferrebeekeeper has 29 topics (you can see them right there to the left) and I try to write about one of them each day. Sometimes I can combine several—like when I write about Chinese snake art, or Ancient Egyptian bee-crowns. Those are happy days! Other days I can’t think of anything that fits any of the listed topics—so I write something random and chuck it under “uncategorized.”
So I started this blog to share interesting and meaningful things with you–and that is still my wish. I want to use it to push forward my ideas about art, science, and human progress. I also want to keep this blog exciting and relevant—and growing. Yet now I am also stumbling about accidentally on the threshold of a career in journalism. Writing articles a certain way in exchange for money is causing me to reassess the purpose and future directions of Ferrebeekeeper. The media world has been changing with vertiginous rapidity. Sadly, for someone who is a technophile with dreams of space colonization, I have minimal web-savvy—so I didn’t get into the blogging game until the golden age of blogs had passed. Yet the idea of blogs is uniquely powerful and democratic. Ferrebeekeeper is a sort of one-person magazine about life, art, science, and history. Yet when one compares it to a real magazine, the differences become abundantly clear. Magazines are made to make money. They are large corporate entities with marketers, logisticians, and advertisers (in addition to all of the artists, writers, and editors who make the content).
Instead of a whole team of highly paid artists, illustrators, writers, editors, marketers, and photographers working together to churn out exciting highly produced content, there is just me in my pajamas trying to create a daily post [editor’s note; he doesn’t actually have pajamas…or, for that matter, an editor]. I do the best I can, but some days the research does not pan out and the topic ends up a bit flat (like, erm, cough, this bland post about the color viridian).
Of course a few blogs (or tumblers or twitter accounts or whatever) are making it big. If you specialize, you can sell to special advertisers. My friend always tells the story of his cousin the Korean food blogger who was able to retire from her day job of being trapped in a beige cubicle. All she does now is write about delicious Korean food every day as sponsors fight each other to giver her money! Can you imagine?
But I suppose the point of writing a blog isn’t to seek out wealth and fame (which is what twitter and reality TV are for). Instead I write this blog to explore the world (the universe?) in two ways. The first and most obvious is that I have to find out something every workday and write about it. Some posts, like the ones about parthenogenesis, brown dwarf stars, or alternation of generations are especially interesting and challenging. I am forced to learn all sorts of new things to write effectively about science, history, and geography. However, even the rapidly slapped together “list” posts of mollusk mascots or gothic clocks offer precious and unexpected insights into what is beautiful, intriguing, and meaningful. There have been points where I felt like everything was going to come together in some amazing epiphany–Chinese painting, turkeys, invaders, art, astronomy, and history would all become the same thing and I would understand the world. That larger understanding of how everything fits together always ends up eluding me, yet writing helps me try to weave wildly disparate threads of knowledge into a coherent weltanschauung.
The second way that this blog allows me to explore the world is through the readers who are always making unexpected connections, or asking questions. Since I can not travel the globe in person, I do so through this blog. Intelligent people from all sorts of different countries have written comments to me (and, according to the analytics tool, even more of you are reading). I am poor at quickly responding to people’s submissions, but I always try to respond cogently. Please keep writing comments! I know that wordpress makes it hard to respond, but I really esteem your input.
I guess the point of this blog is you–the readers! Of course, like all writers, I want to be read and to reach more like-minded souls! The fact that someone is actually reading Ferrebeekeeper is what makes it different from being a diary or a weird set of notes. I am constantly thinking about how I can make this effort more appealing while not selling out and using misleading click-bait to write about worthless celebrities.
It comes down to this paradox. This blog is not about selling something (although I guess WordPress sometimes puts ads on it), yet I do want it to be better and reach more people—which involves selling myself more effectively. What can I do to improve? How can I make this space better for you? Please write to me with your concerns, suggestions, and comments. Working together, we can make the next thousand posts even more astonishing and beautiful!