A few weeks ago, during Holi, I dedicated a week to blogging about color. The subject was so vivid and enjoyable that ferrebeekeeper is now adding a color category.
I’ll begin today’s color post with a myth about Hercules (or Heracles), the quintessential Greek hero, whose name appeared again and again when discussing the monsters born of Echidna. But how is it that the warrior and strongman belongs in a discussion concerning color? A myth attributes the founding of one of the classical world’s largest chemical industries to Hercules—or at least to his dog. According to Julius Pollux, Hercules was walking on the shore near the Phoenician city Tyre and paying court to a comely nymph. While he was thus distracted, his dog ran out and started consuming a rotten murex which was lying on the beach (a tale which will sound familiar to any dog owner). The mutt’s ghastly repast caused his muzzle to be stained a beautiful crimson purple, and the nymph promptly demanded a robe of the same color as a lover’s present from Hercules.
Rubens painted a sketch of this vivid scene on wood but, unfamiliar with marine biology, he drew some sort of gastropod other than a murex. The gist of the scene however is comprehensible and correct. Tyrean purple, the most expensive and sought after dye of classical antiquity was a mucous secretion from the hypobranchial gland of one of several predatory gastropods from the Murex family. Haustellum brandaris, Hexaplex trunculus, and Stramonita haemastoma seem to be the murexes which were most used for this purpose in the Mediterranean dye industry but many other murexes around the world produce the purple discharge when perturbed. Archaeological evidence suggests that the dye was being harvested from shellfish as early as 1600 BC on Crete as a luxury for the Minoan world.

The mucous secretion of a murex: the snail s use the discharge for hunting and to protect their eggs from microbes
Since more than ten thousand murexes were needed to dye a single garment, the color remained one of the ultimate luxuries of the classical world for millennia to come. Tyrian purple was the color of aristocracy and the super elite. To produce the richest tyrian purple dye, manufacturers captured and crushed innumerable murexes, the remains of which were left to rot. The precious purple mucous oozed out of the corpses and was collected by unfortunate workers until enough was produced to dye a garment. Since this process was malodorous (at best), whole sections of coast were given over to the industry.
Only a handful of individuals could afford the immense costs for this material and sumptuary laws were passed proscribing the extent of to which it could be used. In later eras it was reserved for the exclusive use of emperors and senators. By Byzantine times, purple had become synonymous with imperial privilege. Emperors were born in porphyry rooms and swathed for life in crimson-purple robes.
The actual color is not what we would now consider purple, but rather a glorious rich burgundy with purple undertones. The industry was destroyed when French aristocrats of the misbegotten fourth crusade invaded and conquered Constantinople at the beginning of the 13th century. The brilliant scarlet/purple hue was still in demand for the regalia of European kings and queens (a recreation of the characteristic hue should be familiar to readers as the velvet used in many crowns). But these scarlet and purple dyes lacked the glorious richness and the famous colorfastness of tyrian purple. During the middle ages, after the fall of Constantinople, royal crimson was obtained from insects and lichen. It was not until the great chemical revolution of the 19th century that purple clothing became available to everyone.
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April 21, 2011 at 3:29 AM
carla
Hi,
Thanks for this post. I’ve heard that the dye makers of Tyre used dogs to agitate the snails thereby extracting the mucous immediately, rather than having to extract the mucous from each individual snail by hand. I don’t know if this is true, and I can’t find my source but wonder if this is why dogs are often linked to the colour.
April 22, 2011 at 5:08 PM
Hieronymo
Thanks for the kudos and for the factoid. It seems like there are two ways of harvesting purple goo from murexes–one lethal to the shellfish and a non-lethal but less productive alternate method. The ancient accounts I read made it seem like most dye facilities of Rome inclined to the former. I would be curious to know more about the dog if you find your original quote.
July 29, 2011 at 4:46 PM
Professor Derp
@carla –
no, the dye makers of tyre would crush the entire murex, as it would’ve been a tedious process to have teams of dogs agitating “farms” of murex snails. They didn’t know that it was a sebaceous excretion of the snails until much later. Tyrian purple was rumored to get brighter with each wash, as many ancient dyes lost their color very quickly. Dogs are only associated with tyrian purple because of the myth involving heracles earlier in the post.
September 25, 2012 at 2:11 AM
Beatrix
Given the malodorous nature of the dye, I wonder if cloth dyed with tyrian purple smelled a bit ‘fishy’?
September 26, 2012 at 1:43 PM
Wayne
I wonder too (although most dyes are a bit stinky, now that I think about it). The next time I become Roman Emperor I will let you know!
April 18, 2018 at 4:01 AM
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