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The aggressive drive and single minded focus which bees and wasps bring to creating and defending their hives have long drawn the attention of warriors, rulers, and merchants. There is a long history of bees as heraldic logos, military insignia, and as corporate logos and or mascots. Additionally, bees and hornets are surprisingly popular in the world of sports. Here is a miniature gallery of bees used as insignias or as mascots throughout the ages.
The Barberini were a bloodthirsty Italian aristocratic house from Florence.
The Barberini reached the apex of their power in the 17th century when Maffeo Barberini ascended to the throne of Saint Peter as Urban VIII (who was noted for melting down classic bronzes and having the birds in the Vatican garden poisoned).
Napoleon was also a fan of industrious bees. Closely looking at his coat of arms reveals that the red cloak framing the eagle shield is embroidered with bees. Not only do the bees represent hard work, ferocity, and fecundity, they are meant to allude to the golden bees/cicadas found in the tomb of the Merovingian king Childeric I, who founded the French throne in 457.
Bees and hornets are also favored by more contemporary soldiers.
My personal favorite of all bee-themed logos is the Seabees logo which was designed in the war year of 1942 and has remained unchanged since then. The Seabees are the Naval Construction forces, who were (and are) expected to build critical military infrastructure like airstrips and docks even under fire. Their motto is “Construimus, Batuimus“ (“We build, We fight!”) and the pugnacious bee on their logo reflects this with his machine gun, wrench, and hammer.
In the US Air Force one of the prominent all-weather, multi-role fighter jets is the F/A-18 Hornet and a number of badges represent the fighting elan of the men and women who fly and service them (like this badge showing a hornet beating up a tomcat).
Beyond the manor and the battlefield, there are numerous corporate bees and hornets.
The New Orleans hornets are a professional basketball team. The fierce hornet has been elided with the city’s trademark fleur de lis.
The honey nut cheerio bee has been hard-selling honey flavored oat cereal for General Mills for long years. Here the bee is pictured wobbling in space time as he annoys a professional wrestler.
The Green hornet is a comic book hero who dresses up like a stinging insect and makes his Asian manservant fight crime.
The Bumble Bee man is a long-suffering Mexican-American TV star in the cartoon world of the Simpsons. The Bee man finally brings us to real world bee costumes which I think largely speak for themselves.