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The aggressive drive and single minded focus which bees and wasps bring to creating and defending their hives have long drawn the attention of warriors, rulers, and merchants. There is a long history of bees as heraldic logos, military insignia, and as corporate logos and or mascots. Additionally, bees and hornets are surprisingly popular in the world of sports. Here is a miniature gallery of bees used as insignias or as mascots throughout the ages.
The Barberini were a bloodthirsty Italian aristocratic house from Florence.
The Barberini reached the apex of their power in the 17th century when Maffeo Barberini ascended to the throne of Saint Peter as Urban VIII (who was noted for melting down classic bronzes and having the birds in the Vatican garden poisoned).
Napoleon was also a fan of industrious bees. Closely looking at his coat of arms reveals that the red cloak framing the eagle shield is embroidered with bees. Not only do the bees represent hard work, ferocity, and fecundity, they are meant to allude to the golden bees/cicadas found in the tomb of the Merovingian king Childeric I, who founded the French throne in 457.
Bees and hornets are also favored by more contemporary soldiers.
My personal favorite of all bee-themed logos is the Seabees logo which was designed in the war year of 1942 and has remained unchanged since then. The Seabees are the Naval Construction forces, who were (and are) expected to build critical military infrastructure like airstrips and docks even under fire. Their motto is “Construimus, Batuimus“ (“We build, We fight!”) and the pugnacious bee on their logo reflects this with his machine gun, wrench, and hammer.
In the US Air Force one of the prominent all-weather, multi-role fighter jets is the F/A-18 Hornet and a number of badges represent the fighting elan of the men and women who fly and service them (like this badge showing a hornet beating up a tomcat).
Beyond the manor and the battlefield, there are numerous corporate bees and hornets.
The New Orleans hornets are a professional basketball team. The fierce hornet has been elided with the city’s trademark fleur de lis.
The honey nut cheerio bee has been hard-selling honey flavored oat cereal for General Mills for long years. Here the bee is pictured wobbling in space time as he annoys a professional wrestler.
The Green hornet is a comic book hero who dresses up like a stinging insect and makes his Asian manservant fight crime.
The Bumble Bee man is a long-suffering Mexican-American TV star in the cartoon world of the Simpsons. The Bee man finally brings us to real world bee costumes which I think largely speak for themselves.
In the past this site has featured posts about how some of my favorite organisms and mythical beings have been used as mascots or logos. I have blogged about turkeys, leprechauns, trees, and catfish as adopted as the symbols for businesses, sports teams, or individuals. These posts have been fairly open because mascots and logos are often loosely defined: sometimes an informal name catches on or a novelty statue becomes the symbol of a town. Indeed some of the images I included are only maniacs in costumes or striking illustrations. So be it! Such usages highlight the way in which these animals and concepts are worked into the fabric of our lives.
None of this prepared me for how mollusks have become mascots, logos, and symbols. One of the many reasons I write about mollusks is because they are so alien and yet simultaneously so pervasive and familiar. That idea is borne out by mollusk symbols! Not only is one of the world’s largest companies symbolized by a mollusk (to say nothing of how a squid has wiggled its way into becoming the unofficial mascot of one of the world’s richest and most controversial financial entities), some of the world’s strangest entities are also represented by octopus, squid, or shellfish.
Mollusk logos are immensely popular in Japan. Sometimes the reason is evident (as in squid flavored noodles with a cartoon squid on them), but other times the reasoning is elusive. Mollusks in Asian art deserve a post all of their own. Indeed the subject deserves more than that—for tentacles are so tangled up with fertility issues to the fervid Japanese imagination that my family blog is not going to explore some of the outré fringes of mollusk imagery in that island land. With that explanation (or caveat), here are some particularly good Japanese mascots–denied of any context since I don’t read that language!
Actually I have no idea if those last five are mascots or logos or what. Whatever they are, they come from Shinici MARUYAMA and they are jaw-droppingly incredible. The Japanese certainly have a very special relationship with mollusks!
Thanksgiving is next week! I have already bought a big aluminum platter and some oven bags for the great feast and my hunger is growing sharp…. In the mean time though, I continue to salute the majestic turkey bird–the glorious figure the whole holiday focuses around (albeit in an uncomfortably primitive sacrificed-and-devoured kind of way).
Today’s ambiguously conceived tribute takes the form of a gallery of turkey mascots and logos. It seems quite a lot of them are “Turkey Trot” promotions (apparently that’s some sort of Thanksgiving Day ceremonial run), processed food advertisements, whiskey labels, or creepy sports mascots. In this last category, pride of place certainly belongs to the HokieBird, the fighting turkey mascot of Virginia Tech, my sister’s alma mater. Here he is, first in a formal logo, then below that in a portrait, and finally in a candid shot, horsing around on the sidelines:
I’m never sure how to feel about Virginia Tech (sad, angry, confused, affectionate?) but I love the mascot and I salute their bold choice! Here are some other Turkey Mascots that didn’t necessarily work out as well and then some anonymous turkey costumes.
The following are food labels/brands. I really like the first one—a turkey trying desperately to sell tofu substitute:
I know I mentioned wild turkey before but I had to include it again because of the dazzling realism.
Here are some random Turkey images–cartoons, and logos from all sorts of different sources (especially “turkey trot” races around the country):
I’m closing this grabbag of images with a picture of the national bird of the United States getting angry and jockeying for pride of place with the turkey. Next week I’ll finish listing the different strains of domestic turkey and write some closing thoughts about this national obsession.